When to close an email with best
The BEST Email EVER! (or, you know, at least close to it)
hey what's going on it's Jason Capital
the million dollar expert and in today's
episode of emails on the beach I'm gonna
be breaking down an email from a guy
named Jason capital the good the bad and
the ugly so stay tuned all right so yeah
we're changing things up I'm gonna look
at an email that I recently sent out in
one of my businesses to to a bunch of
clients and customers and prospects and
we're to look at what did I do wrong
what did I do okay and what worked and
what did it and how can you use it in
your marketing as well so the email was
this right the subject line was zoom
live call confirmation need response
okay just to give some context to this I
was basically I was teaching a live
class a couple weeks ago on a live zoom
call with me and about fifty there are
over a hundred people there and I was
teaching them about this new text
message system that me and my clients
are using to land new clients for our
businesses whether you're coach a
consultant or closer a copywriter a
speaker or an author or an agency but
you use the sacramentary system to land
new clients and it's working
swimmingly all right and that's what I
was teaching on the zoom live call so I
kind of like the hook there here's what
here's what I I think I could have done
better so we open it up and we got to
talk about this private invitation thing
in a second but it opens up and it says
and every mastermind I run we do hot
seats right hot seats are where you sit
on a chair in front of everyone and you
share the biggest challenge slowing your
business growth down right now sounds
fun right last week at my San Diego
mastermind one of my clients
Tyler Ryan shared his business was on
track to almost double last month's
revenue Tyler's crushing it love you
Tyler he said but to do it he was going
to need more clients now let me share
something personal with you I hate
almost hitting a goal in coming up
shorts before I'm any further this is
like we hook them in and we start
telling the story about the San Diego
mastermind and the hot seats and Tyler
the social proof killing you right
here's what I think I should have been
headed when I mentioned at my San Diego
mastermind Tyler Ryan doubling his
business revenue my client that's
awesome right there I should have put a
picture I should have shown you exactly
what is the hot seat look like what did
the master look like what did I look
like and what kind of thousand Watts
smiled this Tyler have on his face now
that his revenue is going up so high do
you see what I mean I think that would
have worked even better so I didn't have
back then I could
um with this email I go let me share
something personal with you I hate
almost hitting a goal but coming up
short when I was playing college
basketball
I was practicing and I once set a goal
to hit thirty three-pointers in a row
drenched in sweat after three hours of
attempting to do this I hit 29 in a row
and then I missed my 30 that was a true
story I stayed in that gym for five more
hours until I had my target I was
literally there all night Tyler is like
me he has to hit his target so I
carefully told him to use the nine word
text message to learn as many clients as
he need to hit his target - and then I
put a link that says nine or text
message lands new clients with almost
scary consistency so I like the little
story transition so I tell the story
about San Diego and then I go one deeper
and I tell a personal story about me in
college trying to hit 30 I hit 29 I
missed my 30th I stay for five more
hours to get the job done
because frankly this is not bragging
that's just who I am
whatever my goal is I have to get the
job done and I will not stop until I do
now if anyone listening right now feels
the same way how much more connected are
we right and better yet those the people
I want to work with so I'm trying to
attract people just like me people who
will not stop until they get the job
done period make sense and then I say
now Tyler is like me - Tyler has to hit
his target so if I got my client needs
to double his revenue and he needs to
hit his target it's life or death almost
what am I gonna give him I'm gonna give
him this text message because in like a
life of that situation this is the go-to
that I know works best that is a form of
strong strong proof my client needs to
get clients what do I tell them to do I
give them the nine more text message you
want to get clients join us on the zoom
call I'll show you the same nine word
text message tubes that make sense so
that worked out well all right here's
the other thing that I didn't do well
nine or text message lands through
clients with scary contingency that's
the call to action that's the way what's
missing from this Zach what's missing
from this what word is missing all right
it's you
why are you he said his act is missing
comes it from that yeah I'm not gonna
put a sack in it you I needed the word
you nine word text message lands new
clients for you with scary consistency
or use this text message so you can land
new clients with almost scary like
consistency just like my students and
clients are right now because right now
it's like here's this amazing thing you
can check it out all I need to do was
connect the dots a here's this amazing
thing right here you see it come get it
it's for you I needed to connect all
that gooey goodness that makes sense so
that's what I needed to do going forward
another tip here you'll see of course
you know it's called the Niner money
text I'm getting together with some
friends to teach it on a live soom call
I'm given here's the logistics and then
I say that means today is the last day
to join us because I was teaching it on
a Monday and this email came out on
Sunday urgency reason why always
important we need urgent see we get
people to take action the reason why
they got to do it now so if you want to
get in with us get all the details here
and sign up today so there it is the
good the bad the ugly now I'm gonna
continue talking in this tonality as I
say hey if you right now are not making
six figures from your laptop sending
simple emails like this and you would
like to and you want to get out of your
situation your nine-to-five get away
from a boss maybe you don't like rush
hour all that right click the link
below and download my cheat sheet quit
your jobs called it quit your job cheat
sheet since I start promoting it on
youtube we've had tons and tons of
people read the cheat sheet go through
the training and actually start making
money from their laptop in a matter of
just a few short weeks you can be next
but you cannot be next if you do not
click the link and get started the same
way that they did is that make sense so
I'm urging you if you're stuck in a
situation I don't want you to be stuck
there you don't want to be stuck there
it's not good for anyone to be stuck to
get out and do something help yourself
you deserve it don't you click the link
below get the cheat sheet we're gonna
rock it out I want to help grow and I'm
gonna keep working on my emails keep
cutting everything I do I hope your coz
ending everything you do in your life is
well I am Jason Kappa with a million
dollar expert I'm gonna walk away as I
say peace
[Music]
