oh all right it's been a minute today is
may
the 4th and i'm finally allowed by the
italian government to come back
to my studio which not only means that i
can use the studio again but it also
means that i can come here to this house
visit my family a little bit i haven't
seen him in like a month so this is just
really good news
right now i am not in the studio as you
can see because i'm still rebuilding it
i'm bringing everything over from the
apartment to the studio
getting some new lights doing some
upgrades but we're back
we're back anyway today we're talking
about everybody's favorite topic
we're talking about money let's go
what's up everyone this is atlanti how
are you guys doing so about a
year and a half ago jesus it's been a
long time i made a video which was like
one of my first videos here on youtube
where i said that i made a thousand
dollars
in the first month selling beats online
i'm gonna put it right here
check it out it's really cringy because
i i i hate that video
but but nonetheless the video was a
really important milestone in my like
youtube online producer career so of
course since then a lot of stuff has
changed not only like my
personal path my personal like career
but also in like the environment the
community
the way that things work right now is
very different than how i was like two
years ago so during this time i
obviously tried a bunch of different
things different strategies different
ideas different techniques just
different stuff
and i've learned a lot i tried some
things that didn't work so well
i tried some other things that worked
really well and i'm still doing right
now
i just tried a bunch of stuff and i'm
here to share with you guys today
five of the things that i wish i knew
when i started back then i wish i knew
these things
when i shot that video two years ago i
wish i could tell myself those things so
i'm here to share them with you
and hopefully give you some interesting
stuff to think about make sure to watch
the video all the way through because at
some point in the video i have a little
present for you guys
uh and also just don't miss any of the
tips because like even the last ones are
just as good as the first tips don't
miss them
all right let's get into it tip number
one don't focus on money focus on
visibility this took me forever to learn
especially when you need money when
you're trying to like get that first
sale when you're trying to like just
monetize what you've been doing so hard
what you've been investing your time
into i started realizing that really
focusing on the money aspect
made me brought me to make the wrong
decisions what i realized at some point
is that the thing that's most important
the thing
that really takes your career to the
next level is not so much money but it's
visibility
visibility is also gonna bring money but
it's also gonna bring a lot of other
stuff and it's just a better goal to
have for yourself this doesn't only
apply to beat sales and stuff like that
it kind of applies to everything that
you do just putting your work in front
of as many people as possible means that
there are more people
that are going to be interested in what
you're doing it means that it's going to
be a higher percentage of them because
the numbers are bigger
that are going to turn eventually into
customers of some kind or just fans the
moment i stopped thinking about money
and i started thinking about visibility
how can i get
my work in front of more people than i
am right now that was the moment the
point in time where i really started to
change my career
money-wise and just in general so some
of you it might seem obvious but think
about it like this if you have like 100
people out of 100 people one person
turns into a customer
then people turn into fence if you turn
that 100 people into a thousand people
now you have the one customer turned
into 10 customers and you have the 10
fans to turn
into 100 fans and if you keep going with
the numbers you can see that the
percentage stays the same
but the numbers get higher and higher so
yeah long story short
don't focus so much on money focus on
creative ways to put your work in front
of as many people as possible all right
here we go with tip number two which is
niche down and identify your customer
avatar what am i talking about to keep
it very simple it basically means
identify who you're talking to who is
the person that you're talking to
who is the person that's most likely to
become a fan or a customer whatever it
is that you're looking for for example
try to imagine like two equally talented
producers one of them has a whole
branded sound everything that he does
is centered around a more like younger
audience like a little pump type b
he's got like lean on everything like a
bunch of cartoons and stuff like that
that's gonna attract a certain type of
person compared to like somebody else
that has a different type of brand with
a more mature look and just
maybe like more old-school beats or
something like that that's going to
attract a different type of person so
there's no better or worse when it comes
to this and my personal advice
something that i learned is not to try
and chase what's cool right now
but more try to really understand what
you want to do and what you stand for if
you change something that you don't
really feel connected to eventually
you're going to get sick of it you're
not going to like it and it's just gonna
come off as like fake and not really
genuine
if you're doing something that's yours
something that comes from what you
genuinely like and it's really really
reflects the person that you are
then it's gonna just come off better
it's gonna be more genuine and you're
gonna be able to do it for a long period
of time without getting without hating
it basically
so yeah figure out what your niche is
and just try to kind of like focus on
that one thing all right tip number
three you guys always ask about this one
free stuff is okay but if you do it with
purpose
let me explain this a little bit so when
you talk about free stuff people are
just imagining like you put all this
work into something you put your love
and you put your best art into it
and then you just give it away for free
you're like bye you never see it again
and that's the end of it
in 2020 that kind of thing doesn't
really work anymore it might have worked
in the past because there wasn't as much
competition it was just like easier you
could actually carve out a niche
of like out of three beats but in this
day and age just giving stuff away for
free with no
like purpose at all it's actually pretty
counterproductive don't get me wrong
giving stuff away for free it's a really
good method to like build some like hype
around your stuff and just kind of get
your name out there especially at first
but even like later on when i say give
stuff away but with purpose i'm talking
about like try to find
things that are gonna help you in the
long run for example the quickest thing
that you can do
is put out a free beat or a free pack of
beats and for every person that
downloads them they have to give you
your email so they just put their email
on a little website
they get their freebies now you have
emails so they didn't pay you with money
but they still gave you something which
is an email address with that email
address you can build an email list you
can do a bunch of things
give them discounts and just try to like
talk to them you can do a bunch of stuff
with email addresses
but that's just a quick example of what
you can do another quick example is a
free for a follow for example this is
built into b stars if you have an
account there
let's say you have a b and you're giving
it out for free but the person in order
to download it they have to follow you
on let's say twitter or whatever
this way the person that gets the b
doesn't have to spend any money they
don't have to commit to anything like
too intense
but you are getting a new follower on a
social media of your choice
which means that it's probably gonna
turn into a potential new fan in the
future
and eventually maybe a new customer in
the future so giving things away for
free is totally fine i actually
encourage it but always try to do it
with like a plan we like a purpose
and speaking of free stuff i have a
little present for you guys the good
friends of cymatics decided to set up a
gift card code
for the flute gang the go the code is
i'm reading it off of my phone
at 15. it was pretty simple i couldn't
remember that but anyway
it's at 15 i'm gonna put it on the
screen just go at the link in the
description
this code just gives you 15 off of
anything on the cinematics website
they have a lot of packs that are like
around 15 or even a little bit under
so you can basically get them for free
so yeah just
enjoy your code all right let's get into
tip number four this is a really like
big topic and i actually want to make a
whole separate video just about this
but i'm just going to kind of give you a
little preview here there are a lot of
ways to monetize what you do as a
creative in 2020 there are really no
excuses why you shouldn't be making any
money off of it there are so many
different opportunities
for people that do anything creative
we're talking about music but this could
apply to anything that you can do like
painting or drawing whatever it is when
we talk about making a living in like
the producer community people
immediately think of three things the
first one is i'm gonna sell a ton of
beats and make a bunch of money
the second one is i'm gonna become a
huge youtuber and the third one is i'm
gonna become a big producer in the
industry and produce for drake
and sure those are totally fine as like
long-term goals if that's what you're
changing that's fine
but in the short term like right now
there's definitely something that you
can monetize like today so
think about all the little skills that
you have think about anything like
there's people that make a living like
with mixing
making artworks making sample packs
there are so many different things
and you can combine them all together
and put together a little income that
allows you to do this full time and then
just get better get bigger and just
improve on every aspect so take a look
at yourself take a look at your skills
or skills that you kind of have and you
could get better at pretty quickly
and don't just focus all your effort on
like let's say selling beats because
that's
one thing out of like a million
different things that you can do
and if everybody does the same thing a
small percentage of them are going to
succeed
and a smaller percentage of them are
going to actually do well with it since
day one i heard people saying that it
was impossible to make a living online
because there's too many producers the
market is saturated there's
just too much stuff it's not necessarily
true the market is saturated to me
simply means that there are too many
people doing the same thing
so it doesn't mean that there are too
many people period it just means that
they're all doing the same exact thing
if you do something different you carve
your own niche like we talked about it
earlier
you can definitely make a living online
in 2020 and moving forward and probably
for the rest of like
the foreseeable future this is a topic
that i think about a lot so i'm
definitely going to make a video like a
more in-depth video just on like ways to
make money for beginner producers so i
hope you're excited for
that but for now i just wanted to give
you kind of a little like
just a little something all right and
here we go with the last tip of the day
number five and it's investing your
brand and your personality just as much
as you invest in your music
i kind of talked about this a little bit
in the first video that i made a couple
years ago but now i have a much clearer
understanding of what that actually
means doing this profession for real now
that i've been doing it for like a year
and a half it's all about having
all these different skills it's about
being good at music that's like
requisite number one if you don't have
that
then that you gotta take care of that
first once you have the music though you
gotta start thinking of
everything that's around the music the
branding the way you present that music
and the type of content that you make
around that music let me give you a
quick example just to make it a little
more straightforward so let's say i show
up at your door and i have two packages
in my hands right in this hand i have
this beautiful crafted package it's just
like beautiful to look at
they're both like sealed packages and
you don't know what's inside but the
package
is just amazing in the other hand i have
this really
ugly package it's just horrible it's
just bad colors
it's all broken it's all like blah it's
just bad now i'm in front of your door
and i'm like here one of these is for
you
you have to pick one off of my hand
which one are you gonna pick you're
gonna probably pick the pretty package
you don't know what's inside either of
them so the pretty package might
have a piece of poop inside of it for
all you know and the ugly package might
have a nugget of gold you don't know
but you're still gonna pick the pretty
package so in this little metaphor
example whatever
the inside of the package is your music
and the package is how you present it
it's your content it's your branding
it's your
anything from your logo to your colors
to the videos that you make
everything now if you're all
presentation if your package is perfect
but inside you have that famous piece of
poop
when they open the package they're gonna
see the poop and they're gonna hate you
they will never talk to you again
because you gave him a piece of poop but
if you find a way
to have a good package and a good
content inside
the person will love you forever in 2020
as producers as creatives we should all
be in front of a camera we should all be
comfortable being in front of a camera
it doesn't really work anymore you can
just like hide behind the desk and make
something
i mean you can still do it but i really
really don't suggest it if you actually
watched that video from two years ago
you're gonna see how my personality was
like
it was just awful i that's why i hate
that video because i'm so
like boring and my editing is terrible
and everything is just like oh
i'm just i just sound like i'm sleepy
it's awful at that time i still didn't
know how to talk to the camera i wanted
to do it but i was shy i was nervous i
didn't know how to put my words together
like in the right way for the camera
i had to work a lot on my personality on
camera
and just like find a way to be me to be
truly me
even when i'm by myself in a room and
i'm basically talking to myself
it's a weird concept but it's becoming
more and more normal as the years go by
and i really think it's like aside from
music it's the most important skill
that you should work on um as just like
a creative person online
especially if you're trying to turn it
into a job like something that you make
a living
with you need to be good at presenting
yourself talking to the camera
at not feeling stupid when you're in a
room alone
talking to a lens all right those were
all my tips for today i hope you guys
enjoyed this video i hope it gave you
something to think about and
if you have any other questions anything
that you want to know just type it in
the comments and i'll try to respond
um pretty quickly like i said at the
beginning we're finally back at the
studio so we're going to start going
hard on the videos again
i was just pretty uninspired in my
apartment it's just a different
environment
this quarantine really got to my
inspiration so i'm happy to be out of it
i'm fully inspired ready to make a bunch
of stuff speaking of bunch of stuff i
finally have a schedule for my live
videos it's going to be tuesday cook ups
friday b
critiques is going to be the same thing
for the future for now
uh so today is monday tomorrow i'm gonna
do a cook up live
a couple hours two and a half hours just
in front of the camera having fun with
you guys cooking up
watching some videos listening to some
music just just having a good time
alright if you enjoyed the video please
forget to subscribe about the
notification bell
yo we're about to hit 40 000 subscribers
it's insane a year ago we were like at 2
000 right now so thank you
all right i guess this is it for today
thank you guys so much for watching the
video all the way through
i'll see you next time and as always be
positive and positive things
will happen